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MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 5 – Board of Directors Presentation
Deliverable 5 – Board of Directors Presentation
Assignment Content
Competency
Interpret management strategies for a business-to-business (B2B) sales force.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You own a biomedical technology corporation that provides medical device repair and maintenance to hospitals and clinics in the Midwest. Your company has experienced rapid growth of late. You have been managing your B2B sales team so far, but the demand is so high that you are overwhelmed with all the calls, contracts, and accounts. You are not able to manage everything effectively by yourself, so you plan to hire a Business Development Director who will manage the sales team and also conduct business development activities that should lead to sales. You will be presenting to the Board of Directors regarding the need to hire a Business Development Director.
Instructions
Create a 10-12 slide PowerPoint presentation that you intend to present to the Board that addresses the following.
A summary of your company’s business expansion and need to hire a Business Development Director.
An explanation of the importance of business development activities for B2B sales.
An overview of the personalities, communication methods, and leadership styles that are most effective for business development for B2B sales.
A description of the skills needed for a B2B sales force.
At least one paragraph below each slide in the Speaker Notes section explaining what you would have said had you given the presentation live.
Colors, pictures, and graphics to make your presentation visually appealing as well as professional looking.
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
Encyclopedia Britannica Image Quest (images)
APA Guide
Click on the PowerPoint tab in the Business Writing Guide for support with developing PowerPoint presentations.
Submission

 

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

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Step-by-Step Guide to Completing Your Board of Directors Presentation

Step 1: Understand Your Company’s Business Expansion
Before you create the slides, think about the rapid growth your biomedical technology company has experienced. Imagine the company’s progress—how many hospitals and clinics you’ve served, and how quickly your sales have increased. Your goal is to show the Board of Directors why you need a Business Development Director to help manage the demand.

• Tip: Write a short paragraph that describes your company’s growth and how it has impacted your sales and operations. Mention the challenges you face as the demand increases.
• What to include: On your first slide, give an overview of your company’s expansion and explain how this growth has led to the need for more management in the sales department.

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Step 2: Explain the Importance of Business Development Activities for B2B Sales
Business development is the process of finding new opportunities for your company and expanding its reach. For a B2B sales force, this means looking for new hospital clients or offering additional services. This is where the Business Development Director will play a crucial role.

• Tip: Write 2-3 sentences explaining how business development helps you find new sales opportunities and build relationships with other businesses.
• What to include: On the second slide, explain why business development is important for B2B sales and how it will help your company grow even further.

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Step 3: Identify Effective Personalities, Communication Methods, and Leadership Styles
When hiring a Business Development Director, think about the kind of person who would succeed in the role. What personality traits are important? How should they communicate with hospitals or clinics? What leadership style will help the sales team work effectively?

• Tip: List the key traits you would want in a Business Development Director, such as being a good communicator, confident, and able to motivate a team.
• What to include: On the third slide, describe the ideal personality traits, communication methods, and leadership styles that work best in a B2B business development role.

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Step 4: Describe the Skills Needed for a B2B Sales Force
Your sales team needs certain skills to succeed. These include communication skills, product knowledge, negotiation skills, and the ability to build relationships with business clients. The Business Development Director will need to guide your team to develop these skills.

• Tip: Think about the skills that are most important in sales, such as closing deals, building trust, and understanding customer needs.
• What to include: On the fourth slide, create a list of essential skills needed for your B2B sales force. Focus on skills like customer relationship management, communication, and technical knowledge of your medical devices.

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Step 5: Create the PowerPoint Slides
Now that you have the information, it’s time to put everything into your PowerPoint presentation. Each slide should have key points listed with visuals like graphs, charts, or images that help make your message clearer.

• Tip: Use graphics that represent growth, teamwork, or medical devices to make your presentation visually engaging.
• What to include: A total of 10-12 slides that include the following sections:
  1. Business expansion and the need for a Business Development Director.
  2. Importance of business development activities for B2B sales.
  3. Key traits and communication styles for business development.
  4. Skills required for a B2B sales force.

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Step 6: Write Speaker Notes
Below each slide, write a paragraph explaining what you would say if you were giving the presentation. This helps you explain each point in detail during the actual presentation and shows your understanding of the topic.

• Tip: For each slide, write one paragraph that highlights the key message you want to communicate. Make sure the tone is professional but engaging.
• What to include: Speaker notes that explain the content of each slide. Use your notes to provide more detail, such as examples or case studies, to strengthen your presentation.

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Final Tips:

• Proofread: Always double-check your slides and speaker notes for spelling, grammar, and punctuation errors.
• Cite Your Sources: If you use any external sources, make sure to cite them properly in APA format.
• Practice: Run through your presentation a few times to make sure it flows well and you feel confident presenting it.

Good luck with your presentation! You’ve got this!

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This approach will guide you step by step, ensuring that you cover all the necessary information in your presentation while making it clear and engaging.

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