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6.1 Learning Outcomes:
Familiarize with the wide variety of methods available (both quantitative and qualitative) to evaluate innovation projects.
Highlight the important role played by managerial assumptions in the accuracy and utility of any measure used.
Emphasize the importance of a balanced R&D project portfolio (i.e. advanced R&D, breakthrough, platform, and derivative).
6.2 Action Required:
Watch the short video in the following link

6.3 Test your Knowledge (Question):
Q. Discusses how managers should select and balance their R&D portfolio, as well as the advantages and disadvantages of some of the most often used tools for project evaluation.
6.4 Instructions
Post your answer in the discussion board using the discussion link below (Week6: Interactive learning Discussion)
Your answers should not exceed word limit of 100-120

 

📌 Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

This discussion requires you to analyze how managers should balance their R&D portfolios and evaluate innovation projects using different tools. You must stay within 100-120 words while presenting key insights.

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Step 1: Understand the Four Types of R&D Projects

Managers should maintain a balanced portfolio by investing in:

1. Advanced R&D: Long-term innovation with high uncertainty.
2. Breakthrough Projects: High-risk, high-reward innovations.
3. Platform Projects: Create new product families.
4. Derivative Projects: Incremental improvements to existing products.

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Step 2: Evaluating R&D Projects – Pros & Cons of Key Tools

Common evaluation methods include:

• Net Present Value (NPV): Measures financial return but ignores uncertainty.
• Real Options Analysis: Accounts for flexibility but is complex.
• Balanced Scorecard: Aligns with strategy but requires subjective judgment.
• Stage-Gate Process: Reduces risk but may stifle creativity.

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Step 3: Answer Structure (100-120 Words)

• Start by emphasizing the need for balance in R&D portfolios.
• Mention key evaluation tools and their advantages/disadvantages.
• Conclude by recommending a strategic mix of qualitative and quantitative methods.

📌 Pro Tip: Support your answer with insights from the video while keeping it concise and impactful. 🚀

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