When to Use Qualitative Data Instead of Quantitative Data

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Explain one situation in which you might prefer to use qualitative data instead of quantitative data. Why would you choose qualitative data in this situation?

 

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step 1: Understand the Question

The assignment asks you to explain one situation where qualitative data is better than quantitative data and why you would choose it.

  • Qualitative data = Descriptive, non-numerical data (e.g., interviews, observations, open-ended survey responses).
  • Quantitative data = Numerical data (e.g., statistics, percentages, measurements).

In short, you need to describe a situation where words, feelings, and detailed descriptions give better insights than numbers and statistics alone.


Step 2: Choose a Good Example

Here’s an easy way to think about it:

  • If you want numbers and trends, use quantitative data (e.g., “80% of students passed an exam”).
  • If you want detailed experiences and reasons, use qualitative data (e.g., “Students found the exam difficult because of unclear instructions”).

One great example is understanding patient experiences in healthcare:
Situation: A hospital wants to know how patients feel about their treatment.
Why qualitative? Instead of just satisfaction ratings, interviews help understand why patients are happy or unhappy (e.g., long wait times, rude staff, or feeling well cared for).


Step 3: Structure Your Answer

Write your response in a clear and simple format:

  1. Introduction – Briefly explain the difference between qualitative and quantitative data.
  2. Example Situation – Pick a situation where qualitative data is better (like patient experiences).
  3. Why Choose Qualitative Data? – Explain how it helps provide deeper insights.
  4. Conclusion – Summarize why qualitative data is useful in that case.

Final Tip: Keep It Simple and Clear!

Use short sentences, clear examples, and avoid complicated words. If stuck, think: “Can a first-grader understand my answer?”

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