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Now that you have selected your text and practiced identifying and analyzing rhetorical situations, it is time to complete a rough draft of your Rhetorical Analysis Essay. Review the Module 1 Heads-Up: Rhetorical Analysis Essay page for full instructions.
Your essay should include the following:
An introduction identifying the text and previewing the major points of your analysis
A body with several paragraphs of analysis
A conclusion wrapping up your main ideas and leaving your reader with an overall takeaway
Your essay should be at least 750 words in length (not including title or reference pages) and should follow APA guidelines for formatting student papers (double-spaced, standard font, page numbers, and a title page following the student paper format). You do not need an abstract. On your reference page, provide a link to the text you are analyzing.
Here’s how you can structure and develop your Rhetorical Analysis Essay based on the provided guidelines:
1. Introduction
- Identify the Text: Clearly name the work you are analyzing and its author. Provide some context about the text, such as its purpose, audience, and relevance.
- Thesis Statement: Present a concise preview of the major points you will analyze. Mention the rhetorical strategies or techniques the author uses, such as ethos, pathos, logos, or specific stylistic choices.
Example: “In his essay Title of the Text, Author employs compelling rhetorical strategies such as [major strategies] to persuade [audience] about [purpose]. This analysis explores how the author’s use of [technique 1], [technique 2], and [technique 3] effectively supports his argument.”
2. Body Paragraphs
Organize the body into sections that analyze each rhetorical strategy or key point you want to discuss. Use topic sentences to introduce each paragraph, provide textual evidence (quotes or paraphrases), and analyze how it supports the author’s purpose.
a. Analyze Ethos (Credibility)
- How does the author establish credibility? Consider their expertise, tone, and connection with the audience.
- Example: “The author builds credibility by referencing [relevant background, data, or qualifications] and maintaining a [formal/informal] tone that resonates with the target audience.”
b. Analyze Pathos (Emotional Appeal)
- How does the author evoke emotions in the audience? Look for emotional language, anecdotes, or imagery.
- Example: “The use of vivid imagery in [specific example] appeals to the audience’s sense of [emotion, e.g., hope, fear], making the argument more impactful.”
c. Analyze Logos (Logical Appeal)
- How does the author use logic, data, and reasoning to make their case? Identify evidence, structure, or logical arguments.
- Example: “By presenting [data/statistics/facts] in a [structured/concise] manner, the author strengthens their argument and appeals to the audience’s logic.”
d. Examine Style and Tone
- Discuss specific stylistic choices like diction, sentence structure, or rhetorical questions. Consider the tone and its impact on the audience.
- Example: “The author’s use of [formal/informal] language and rhetorical questions engages the audience and invites them to critically reflect on the issue.”
3. Conclusion
- Summarize Key Points: Recap the major rhetorical strategies you analyzed and their effectiveness.
- Overall Takeaway: Reflect on the overall success of the text in achieving its purpose and engaging its audience.
- Final Thoughts: Leave the reader with a thought-provoking statement or question about the importance of the text’s message or rhetorical approach.
Example: “In conclusion, [author’s name] skillfully employs ethos, pathos, and logos to [summarize key purpose]. This analysis highlights how these strategies not only advance the argument but also resonate with readers, underscoring the significance of [text’s theme/message].”
4. APA Guidelines
- Formatting: Double-space your text, use a standard font like Times New Roman (12-point), and include page numbers.
- Title Page: Include a title, your name, your institution, course name, instructor name, and the date.
- Reference Page: Provide a properly formatted APA reference for the text, including a link to access it.
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