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Create a PowerPoint presentation to make a recommendation for how the company should pursue the IoT technology to remain competitive

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Prompt
Create a PowerPoint presentation to make a recommendation for how the company should pursue the IoT technology to remain competitive: either by discontinuous or incremental innovation. To make your recommendation, you will need to identify how the evolving IoT (sensor) technology fits into the company’s products and services and determine potential risks and benefits. You will also need to look at your competitors to see what they are doing. Finally, you need to analyze the company’s capability (resources) for pursuing the innovation. Use the information and data from the CTO Brief, Comparative Growth Data, Comparative Operating Statistics, and Comparative Product Plans to complete this milestone. Note: Remember to use both on-slide text and narration or speaker notes to convey your information effectively. If narration is not possible, precise and extensive speaker notes should be used, while addressing all of the rubric elements in the presentation. For example, you can use brief, bulleted lists on the slide and include detailed explanations in your narration or speaker notes.
Explain potential risks and benefits for options A and B.

Overview (1 slide): Present the business problem and options A and B.

Option A (1–2 slides): Explain at least two potential risks and benefits for option A.

Option B (1–2 slides): Explain at least two potential risks and benefits for option B.

Compare your competition’s products and services.

Competitors (3–4 slides): Evaluate the competitors’ current products and services.

What are your competitors’ current products and services?
Are your competitors expanding in the current market? Explain how this impacts their market strength.

Analyze your company’s capability to pursue the innovation.

Complete a partial gap analysis (2 slides):

Does your company own the technology, or does it need to be purchased?
How is the technology currently being used in today’s products and services?
What type of technology is available to purchase?

Recommend the innovation approach your company should pursue.

Innovation approach (2 slides): Explain which innovation approach you are recommending and why.

Consider the different stakeholders—research and development (R&D), marketing, finance—when communicating your recommendations.

Include a description of the incremental or discontinuous product that you are recommending for R&D.
Include the sales forecasts for marketing.
Include a financial snapshot for finance.

What to Submit
Create a PowerPoint presentation with on-slide text and narration or detailed speaker notes. Your presentation should be 10 to 13 slides in length. If you include references, they should be cited according to APA style

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

1. Title Slide (1 Slide)

Title: IoT Technology Strategy: Discontinuous vs. Incremental Innovation

Include the company name, presentation title, your name, and the date.

2. Overview (1 Slide)

Slide Title: Business Problem and Options

Problem Statement: Briefly outline the company’s need to stay competitive by adopting IoT technology.
Option A: Pursue Discontinuous Innovation (e.g., radically redesign products/services).
Option B: Pursue Incremental Innovation (e.g., enhance existing products/services).

Speaker Notes: Expand on why the company is considering IoT technology and its importance in staying ahead of competitors.

3. Option A: Risks and Benefits (1–2 Slides)

Slide Title: Option A: Discontinuous Innovation

Benefits:
- Establishes the company as a market leader.
- Opens opportunities for entirely new revenue streams.
Risks:
- High initial cost and investment.
- Greater uncertainty and implementation challenges.

Speaker Notes: Provide examples of how discontinuous innovation could transform the company’s products and services and potential financial/operational risks.

4. Option B: Risks and Benefits (1–2 Slides)

Slide Title: Option B: Incremental Innovation

Benefits:
- Lower costs compared to discontinuous innovation.
- Builds on existing customer loyalty and brand equity.
Risks:
- May not significantly differentiate the company from competitors.
- Risk of being perceived as slow to innovate.

Speaker Notes: Highlight how incremental innovation aligns with current company capabilities and examples of possible improvements to existing products/services.

5. Competitors (3–4 Slides)

Slide 1: Competitor Analysis Overview

List competitors actively adopting IoT.
Include a high-level comparison of their IoT-enabled products/services.

Slide 2: Competitor Expansion

Detail whether competitors are expanding in the market (e.g., new products, partnerships, acquisitions).
Explain how these actions strengthen their market position.

Slide 3: Impact on Market Strength

Discuss how competitors’ IoT advancements affect customer retention and market share.

Speaker Notes: Provide specific examples from the Comparative Growth Data, Operating Statistics, and Product Plans to justify your evaluation.

6. Partial Gap Analysis (2 Slides)

Slide 1: Company’s IoT Technology Capability

Ownership status of IoT technology (in-house or needs purchase).
Current use of IoT in the company’s products/services.

Slide 2: Available Technology for Purchase

Explore other IoT technologies available in the market.
Highlight how these could integrate into the company’s portfolio.

Speaker Notes: Use the provided data to explain the company’s readiness to pursue IoT innovation and potential gaps to address.

7. Recommendation (2 Slides)

Slide 1: Recommended Innovation Approach

State your recommendation (Discontinuous or Incremental).
Justify your choice based on market, financial, and organizational factors.

Slide 2: Details for Stakeholders

R&D: Outline the recommended product design (incremental improvement or a disruptive redesign).
Marketing: Provide sales forecasts for the chosen innovation strategy.
Finance: Include a snapshot of expected investment and ROI.

Speaker Notes: Include specific examples and data points from the Comparative Growth Data and Product Plans to strengthen your recommendation.

8. References (1 Slide, Optional)

Slide Title: References

List all data sources and peer-reviewed articles used, formatted in APA style.

Tips for Effective Presentation

Use concise, bullet-pointed text on slides.
Write detailed speaker notes to convey in-depth analysis and explanations.
Incorporate visuals (graphs, charts, diagrams) from the provided Comparative Growth Data and other relevant materials.
Follow APA formatting for all references in speaker notes or on the reference slide.