Proposal for Sustainable Practices in Hospitality Business

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Find an article (electronic) on sustainability in the functional area being discussed (see Functional Areas above and schedule) as it relates to one of the categories of the environment (see Categories of the Environment above).
From the article, you will write a very particular type of memo that is a proposal of how you would utilize this information in business.  The memo has to be in a proposal format.  It has to make business sense and demonstrate your ability to take information and utilize it in a hospitality/tourism/leisure business setting.
The memo should not just relay the facts of the article – the student must take the information and figure out how such information would be useful in a business.
The first of these memos will be upward in the organization.  Later memos may go across the organization, peer to peer, in the organization (these must make sense for the other person to join you in a further proposal so that it would be a win –win for both of you).  Finally, a proposal will be a top down in the organization (these will be used to gain input from people below you in the organization structure).  The writer should make sure they are not an order or something you as the boss has already decided to do.  In making business sense, no memo should be about a meeting to decide what to do about a situation.  Memos that are just about a meeting to meet or FYI type of memos will receive an F.
The memo should have three sections:

An opening sentence or two that states why the reader is getting the memo- The proposal

This should state the issue and your proposal to solve the business or the organization issue (in one sentence if possible)

Example: Due to the increase in gasoline prices, I believe we should review our marketing plans to include Family packages.

A middle section that supports the reason for the proposal

This should support the proposal from why it is good to why it makes business sense to do this. DO NOT give me the details of the proposal- give the business reasons on why this makes sense (3-4 reasons). You should look at this section as to what would be the good business results if you were allowed to go forward with the proposal.  Keep it simple

Example:

Family packages may:

Help to offset Total Vacation Cost and possibly extend times at our destination thus increasing profits.

An action closing that is sender based.

This section should have an assertive tone – one where you have set up a time and meeting. The goal is to get an answer as to whether your proposal is going forward.

Examples:

I have set up an appointment, through your office, for next Tuesday at10 AM.  I look forward to discussing the details and to gaining your input.
I am looking forward to our meeting next Tuesday at 10AM in your office.  Our goal would be to create the next steps for this concept.

In the meeting, you would actually begin to give the workings of your proposal- where it can be discussed in a two-way conversation.

Make sure your articles are current (within the last 12 months)

A middle memo – across the organization- should have reasons for why the other person should join you in the endeavors so that you can both send it forward.

Example:

Working together on this technology project should increase efficiency for my department and less technical support calls to your department

 

 


Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!


Step-by-Step Guide for Writing Your Memo:

  1. Understand the Purpose of the Memo: Your task is to propose the integration of sustainability practices into a hospitality business setting. The memo should explain why implementing these practices will benefit the business and provide clear business reasons without just relaying the article’s facts. This should be a practical proposal, not just theoretical.
  2. Craft the Opening Sentence/Proposal: The first section of your memo should state the problem or situation that needs addressing, followed by your proposal for solving it. Keep it concise and to the point. For example:
    • “Due to the increasing demand for eco-friendly practices among travelers, I propose that we implement sustainable practices in our hospitality operations to improve guest satisfaction and reduce costs.”
  3. Support the Proposal: This section should include 3-4 compelling business reasons why the proposal makes sense. Don’t go into too much detail about the specifics of how to implement these practices yet; focus on the big-picture business advantages. Example points could include:
    • Attracting eco-conscious customers: Travelers are looking for sustainable options. By incorporating green practices, we can meet this demand.
    • Cost efficiency: Sustainable practices often result in lower operating costs, such as energy and water savings.
    • Regulatory compliance: With increasing environmental regulations, being proactive ensures that we avoid fines and penalties.
    • Positive brand image: Consumers favor businesses that show commitment to sustainability, leading to increased loyalty and positive media attention.
  4. Action Closing (Senders’ Call to Action): In this final section, you need to assertively ask for a meeting to discuss your proposal. Set a specific date and time for this meeting. The goal is to get a clear next step to move the proposal forward. Example:
    • “I have set up an appointment for next Tuesday at 10 AM in your office. I look forward to discussing the details of this proposal and gaining your input on how we can implement these practices effectively.”
  5. Review and Polish Your Memo: Ensure that the memo flows logically and clearly from the introduction to the support section and finally to the closing. Double-check for grammar, clarity, and conciseness. Your tone should be professional and assertive without being overly detailed.

By following these steps, you’ll create a clear, compelling memo that proposes sustainable business practices with practical reasons and a call to action to keep the conversation moving forward.

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