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Steps to Complete the Case Study:

1. Read the Case Study:
   • Carefully read “Case 4-2: Disney Learns to ‘Act Local’ on the Global Stage” provided in the PDF. Make sure to thoroughly understand the context, challenges, and strategies Disney used to adapt to international markets.
2. Address the Discussion Questions:
   • At the end of the case, there will be three discussion questions. Answer these questions in your essay, ensuring that you support your points with evidence from the case study and additional references where necessary.

Guidelines for the Paper:

• Introduction:
  • Provide an overview of the case, introducing the key concepts discussed in the case study, such as Disney’s efforts to localize its content and operations in international markets.
• Body:
  • Question 1: Address the first discussion question by analyzing how Disney adapted to different markets and the challenges it faced.
  • Question 2: Discuss Disney’s approach to maintaining its brand identity while integrating local cultural elements. Explain the balance between global brand consistency and local customization.
  • Question 3: Analyze the impact of Disney’s strategy on its international success. Consider how Disney’s “act local” strategy contributed to its global presence.
• Conclusion:
  • Summarize your analysis and provide insights into what can be learned from Disney’s global strategy. Conclude with the implications for companies trying to expand globally while respecting local cultures.
• References:
  • Include at least 2 references, citing the case study and any additional sources you used for your analysis. Ensure all references are formatted in APA style.

Final Checklist:

• Follow APA format (title page, proper citations, references).
• Address each of the three discussion questions in a clear and organized manner.
• Ensure the total length is between 1-3 pages.
• Provide an in-depth analysis and use evidence from the case and external sources to support your answers.

If you need help drafting or structuring your paper or have any other questions, feel free to ask!