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Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia. Write brief notes on the following objectives:
Owners, capital structure and company profile (2 Marks)
Company Business Description (300 – 400 words)
a. Your Business Name, Address, E‐Mail b. Form of ownership: What is the legal structure? Sole proprietor, Partnership, Corporation….
C. Investment capital A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you choose?
Business idea: what is your big idea? Is it a product or a service? What makes your idea different? Mission Statement
Company’s short-term and long-term goals and objectives.
Target market and demographics: Who will your customers be? Where do they live? What is your target market passionate about?
B. Business Philosophy (4 Marks) What is important to you in your business?
Describe your Industry: Is it a growth industry? What long-term or short-term changes do you foresee in the industry? How will your company take advantage of it? Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
Risk Assessment: Evaluate the strengths and weaknesses of your business using SWOT.
Who is your competition and how do you beat them?
Note: Use APA style of referencing
Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!
Step 1: Understand the Assignment Objectives
Your task is to write a brief business plan for a startup in Saudi Arabia. You’ll need to break down your plan into several key sections, addressing specific topics. The goal is to provide a comprehensive overview of the business, its structure, its operations, and its competitive landscape.
Here’s how to approach each section:
Step 2: Owners, Capital Structure, and Company Profile (2 Marks)
- Owners: Identify who the owners of your startup are. This might include yourself as the entrepreneur or others if it’s a partnership or corporation.
- Capital Structure: How is your business funded? Mention how much capital is invested and whether it comes from personal savings, loans, investors, or other sources.
- Company Profile: Provide a brief introduction to your company. Include its name, location (address), and contact information (email). Briefly describe what your business does.
Step 3: Company Business Description (300 – 400 Words, 4 Marks)
a. Business Name, Address, E-mail:
- Business Name: Choose a catchy and relevant name that represents the nature of your business.
- Business Address: Choose a location where your startup will operate (this could be an office, shop, or online address).
- E-mail: Provide an email address where customers or clients can reach you.
b. Form of Ownership:
- What is the legal structure of your business? Choose from the following options:
- Sole Proprietor: You are the sole owner of the business.
- Partnership: You have one or more partners.
- Corporation: Your business is a legal entity separate from yourself, which limits your personal liability.
c. Investment Capital:
- How much money will be invested in the business? This includes your own capital, investments from others, or loans.
d. Scope and Type of Business:
- What business will you be in? Describe your industry or sector.
- What will you do? Briefly explain the core product or service you will offer.
- Market Segment: Who are you targeting? Consider factors like location, age, income, and lifestyle.
Step 4: Business Idea (4 Marks)
a. Business Idea:
- What is your big idea? Is it a product or a service?
- What makes your idea different? What sets your business apart from others in the market?
b. Mission Statement:
- Write a short, clear mission statement that outlines the core values and goals of your business.
c. Goals and Objectives:
- Short-term Goals: What do you hope to achieve in the first year or so? (e.g., building a customer base, launching a marketing campaign)
- Long-term Goals: Where do you see the business in 5 to 10 years? (e.g., expanding the product line, entering new markets)
d. Target Market and Demographics:
- Who are your customers? Describe the demographic profile (e.g., age, gender, location).
- Where do they live? Define the geographical area you plan to serve.
- What are they passionate about? Consider what drives your customers—what needs are you fulfilling?
Step 5: Business Philosophy (4 Marks)
- What is important to you in your business? Discuss the values or principles that guide your operations (e.g., sustainability, innovation, customer service).
- Industry Description:
- Is it a growth industry? Analyze whether the industry you’re entering is expanding or declining.
- Changes in the Industry: What trends or shifts are expected? How can your company adapt to these?
- Company Strengths and Core Competencies:
- What makes your company stand out? Identify key strengths such as customer loyalty, innovative technology, or a unique business model.
- What background or experience do you bring? Highlight your personal expertise or skills that will support the business’s success.
Step 6: Risk Assessment (SWOT Analysis)
- Strengths: What advantages does your business have? (e.g., unique products, great location)
- Weaknesses: What challenges do you face? (e.g., limited funding, inexperienced team)
- Opportunities: What are potential growth areas? (e.g., entering new markets, developing new products)
- Threats: What external factors could pose risks? (e.g., competition, market downturns)
Step 7: Competition and Strategy (4 Marks)
- Who is your competition? Identify direct and indirect competitors in the market.
- How do you beat them? What competitive advantage will you have? Consider factors like price, quality, or customer service.
Step 8: APA Style References
- Cite any sources you use in your business plan in APA style. Ensure all references are correctly formatted.
Final Tips:
- Be clear and concise. Each section should be well-organized and easy to read.
- Research. Make sure you understand your market, industry, and competitors before writing.
- Stay focused. Avoid including unnecessary information and make sure everything in your plan ties back to your business concept.
- Edit and Proofread. Ensure your business plan is free of errors and reads professionally.
By following this step-by-step guide, you can develop a thorough, well-organized business plan that outlines your startup’s vision and sets a strong foundation for success!