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🟥📝 Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step 1: Understand Ethics in Marketing

• Define ethics in marketing from your perspective. Consider honesty, transparency, responsibility, and fairness in business practices.
• Differentiate between unethical marketing and poor business decisions:
  • Unethical marketing involves deceptive practices, misleading advertisements, or morally questionable actions.
  • Poor business decisions may be legal but negatively impact the company’s reputation, profitability, or long-term success.

Step 2: Analyze the Logan Paul Scandal (2017)

• Research the Logan Paul controversy (his 2017 Japan “Suicide Forest” video that sparked backlash).
• Discuss from your perspective:
  • Was this an unethical marketing strategy (exploiting tragedy for views) or simply a poor business decision (lack of judgment)?
  • Consider responsibility—as a public figure, does he owe ethical accountability to his followers?
  • Was there harm? (Psychological impact, public outrage, damage to YouTube’s reputation).

Step 3: Your Role as Chief Marketing Officer

As CMO of Audio Partners, outline how to promote an ethical culture within your organization:

1. Implement Ethical Guidelines – Establish a marketing ethics code that prioritizes truthfulness, consumer well-being, and corporate responsibility.
2. Training and Accountability – Educate employees on ethical advertising and decision-making, with clear consequences for violations.
3. Transparency & Social Responsibility – Ensure all marketing campaigns align with ethical values and avoid exploiting sensitive topics.
4. Consumer Trust & Brand Reputation – Uphold ethical integrity to build long-term customer loyalty and credibility.

Step 4: Cite Your Sources

• Include 2-3 scholarly sources in APA format.
• Example sources:
  • Ferrell, O. C., & Fraedrich, J. (2021). Business ethics: Ethical decision making and cases. Cengage Learning.
  • Kotler, P., & Armstrong, G. (2020). Principles of marketing. Pearson.

Step 5: Proofread and Submit

• Ensure proper APA formatting.
• Organize into 3-4 well-structured paragraphs.
• Use formal, professional language.

This guide ensures your assignment is well-structured, analytical, and meets academic expectations. 🚀