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Business Strategy
Prepare a 7–10-page business analysis that explains the generic business strategies for an organization, analyzes the business strategy used and the company’s business model, analyzes the corporate strategy of the company and the overall corporate structure and management systems, and analyzes the strategic fit between the business and corporate strategies.
Introduction:
This portfolio work project will help you differentiate between business strategy and corporate strategy and analyze the fit of a business strategy to an organization.
Scenario:
Building on your work from Assessment 1, the vice president of strategy has now tasked you with providing a business analysis of the organization’s business strategy. This includes level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies.
Your Role:
You are a strategic analyst for the company you have selected to use in this course.
Requirements:
Use information from the company’s website, the Capella library, and your course textbook to complete this assessment. Write a business analysis that includes the following:
-Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.
-Analyze the business strategy the company uses in its marketplace approach. Provide examples of how the strategy is used to position the company in a competitive environment.
-Analyze the company’s business model:

*What are the core products?
*How does the organization make money?
*What is the customer value proposition?
*What is the profit proposition?

-Analyze the corporate strategy of the company. Include the product, geographical, and vertical scope in which it operates.

*Has the company expanded from its original product line or field of operation?
*Does the company own vertically related activities along the value chain for its products?

-Analyze the overall corporate structure and key management systems.

*Does the company employ diversification, vertical integration, or globalization?
*Are global alliances part of the corporate strategy?

-Analyze the strategic fit between the business and corporate strategies of the company.
Deliverable Format:
The Business Strategy Analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.
In addition to the analysis, include:
-Title page.
-References page.
-APA formatted references from at least five sources.
-7–10 pages in length, in addition to the title and reference page. Length is not as important as clear, concise, well-supported content.
-Audience is organizational leadership.
Use the resources linked below to help complete this assessment.
Resource Textbook
Strategic Management
ISBN: 9781265954574
By: Frank T. Rothaermel
Business Strategy:
In our textbook, Strategic Management, read the following:
-Chapter      6, “Business Strategy.”
-ChapterCase      6, Parts 1 and 2.
-Chapter      7, “Business Strategy: Innovation, Entrepreneurship, and Platforms.”
-ChapterCase      7, Parts 1 and 2.
Refer to the articles in the following reading list:
-Assessment 2: Business Strategy.
Corporate Strategy:
In our textbook, Strategic Management, read the following:
-Chapter      8, “Corporate Strategy: Vertical Integration and Diversification.”
-ChapterCase      Part 1 and 2.
-Chapter      9, “Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions.”
We live in a fast-changing world where industries are constantly having to adapt to new trends and technologies. This Wall Street Journal brief history series helps explain the now, by looking back at how we got here. Here’s one example, but feel free to browse the collection for more.
-Assessment 2: From Phonographs to Spotify: A Brief History      of the Music Industry.
One way to adapt to the ever-changing business environment is to create opportunities for vertical integration. Vertical integration can help promote efficiencies and reduce costs by controlling more of its production chain. It can acquire the input or raw material supplier to help reduce costs or acquire companies that enhance distribution post production to increase revenue and reduce cost. How can vertical integration support your select organization? Why not check out these sources and consider the strategic role vertical integration might play? We will continue to explore this concept in the context of a global marketplace.
The resource in the following reading list provides a closer look at corporate strategy:
-Assessment 2: Corporate Strategy.
Global Strategy:
In our textbook, Strategic Management, read the following:
· -Chapter 10, “Global Strategy: Competing Around the World.”
· -ChapterCase, Part 1 and 2.
As you examine global strategy this week, consider the extent of global influence on current organizational strategies, why companies pursue global strategies, and how global strategies can be difficult to implement. The CAGE (Cultural, Administrative, Geographic, and Economic) is one such framework introduced as a way strategic decision makers organize their thinking about global strategies. Porter’s Diamond Model is another strategic framework to consider the competitive advantage of nations in which a company might operate or compete.
Successful strategic businesses can range from a local small business to a multi-national corporation. The strategic models and frameworks illustrated this term can make any business endeavor a success. But the proof is in the data. Developing strategies and monitoring their implementation using objective data allows business leader to make sound decisions that will take their organizations to the next level.
Refer to an interesting resource in the following reading list, one you may wish to include in your business library for consultation down the road:
· -Assessment 2: The Age of Analytics: Competing in a Data-Driven World.

 

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide for Writing the Business Strategy Analysis

1. Title Page:
   • Include the title of your paper, your name, the course title, your instructor’s name, and the submission date.
   • Make sure to follow APA formatting guidelines for the title page.
2. Introduction:
   • Purpose: Briefly introduce the company you’re analyzing and its business and corporate strategies. Define the scope of your analysis, highlighting the distinction between business strategy and corporate strategy.
   • Overview: Set the stage for the detailed breakdown of the company’s generic business strategies, business model, corporate strategy, organizational structure, and the fit between business and corporate strategies.
   • Example: “This analysis explores [Company Name]’s business and corporate strategies, examining how its generic business strategies—such as cost leadership, differentiation, or focus—align with its business model and corporate structure.”
3. Generic Business Strategies for the Company:
   • Cost Leadership: Discuss how the company uses cost efficiency to compete in the market, focusing on economies of scale, cost-cutting techniques, and production efficiency.
   • Differentiation: Analyze how the company differentiates its products or services to stand out from competitors.
   • Focus Strategy (or Hybrid): Explain if the company focuses on specific market segments or geographic regions and how this focus affects its strategy.
   • Example: “The company uses a hybrid approach combining differentiation through superior product quality and cost leadership through efficient production techniques.”
4. Business Strategy and Marketplace Approach:
   • Competitive Environment: Describe how the company’s business strategy positions it within the competitive landscape. Use examples to illustrate its market positioning.
   • Market Examples: Provide specific examples of how the company applies its strategy to meet market demands, tackle competition, or gain a competitive edge.
   • Example: “The company employs a differentiation strategy by offering unique features in its products, such as [specific example], setting it apart from competitors.”
5. Analysis of the Company’s Business Model:
   • Core Products: Identify the core products or services the company provides and how these align with its business strategy.
   • Revenue Generation: Discuss how the company makes money. Do they rely on product sales, service contracts, subscription models, etc.?
   • Customer Value Proposition: What value does the company promise to deliver to its customers? Discuss how the value proposition aligns with the target market.
   • Profit Proposition: How does the company plan to generate profit? Is it through high-margin products, market share expansion, or cost control?
   • Example: “The company’s core products are [list products], and it generates revenue through [sales model]. The value proposition centers around [value offered], while profitability is driven by [cost efficiency/high-value services].”
6. Corporate Strategy Analysis:
   • Product Scope: Analyze whether the company has expanded its product offerings beyond its original line or market.
   • Geographical Scope: Discuss the company’s geographic expansion—whether it operates only locally, nationally, or globally.
   • Vertical Scope: Examine whether the company integrates vertically by controlling different stages of its production and supply chain.
   • Example: “The company has expanded from its original product line of [initial products] to include [new products], and now operates in [countries or regions]. It also engages in vertical integration by owning its [production facilities/distribution network].”
7. Corporate Structure and Management Systems:
   • Diversification, Vertical Integration, or Globalization: Examine how the company uses diversification, vertical integration, or globalization in its corporate strategy.
   • Global Alliances: Discuss whether the company forms global alliances or partnerships to enhance its competitive advantage or expand its reach.
   • Example: “The company has diversified its product line by entering the [new sector], and it employs vertical integration by acquiring suppliers in its value chain to reduce costs.”
8. Strategic Fit Between Business and Corporate Strategies:
   • Alignment of Strategies: Discuss how well the business and corporate strategies align with each other. Do they complement each other, or are there inconsistencies between the two?
   • Example: “The business strategy of differentiation aligns perfectly with the corporate strategy of geographic expansion, allowing the company to deliver unique products in new markets.”
9. Conclusion:
   • Summarize the main points discussed in the analysis. Reflect on the overall strategic direction of the company and whether its strategies are well-aligned with its goals.
   • Final Assessment: Conclude with a final assessment of the company’s business and corporate strategies, their effectiveness, and areas for potential improvement.
   • Example: “In conclusion, the company’s strategic approach of combining cost leadership with product differentiation has helped it remain competitive in a rapidly evolving market. However, exploring more global alliances could enhance its corporate strategy.”
10. References Page:
    • List at least five academic or reputable sources used to back up your analysis, ensuring they are formatted in proper APA style.
    • Example sources include textbooks, company reports, journal articles, and credible websites like the company’s own resources.

Additional Tips for Success:

• Use Data and Examples: Support your analysis with specific examples from the company’s operations, strategic moves, or public reports.
• Clear Structure: Ensure that your paper follows a clear, logical structure, using headings for each section as outlined.
• Conciseness and Clarity: Keep your writing clear and concise, avoiding unnecessary jargon. Focus on delivering a coherent, well-structured argument.

By following these steps, you will create a detailed and professional business strategy analysis that meets all of the assignment’s requirements

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