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Clearly, cultures have different perceptions of persuasive techniques and what constitutes evidence for those techniques. To help us explore this, consider what you find persuasive, and how does it relates to what someone in another culture might find persuasive. Online, locate a persuasive advertisement for a product targeted to those in your culture. Then, locate a persuasive advertisement for a similar product but targeted to those in another culture. How are the ads similar and different? Which one do you feel is more persuasive and why? Post a link to both advertisements (make sure you identify which one is targeted to your own culture, which one is targeted to another culture, and which one your find more persuasive) and respond to each of these prompts.

 

To complete this assignment effectively, follow these steps:

1. Find Two Advertisements

• Advertisement 1: Locate a persuasive advertisement for a product targeted to your own culture. This could be a product like a car, food, or technology, but ensure it appeals specifically to cultural preferences and values.
• Advertisement 2: Find a persuasive advertisement for a similar product targeted to a different culture. For example, if you chose an advertisement for a fast-food product in your culture, look for a similar advertisement for the same product in a country with different cultural norms.

2. Compare the Advertisements

• Similarities: Identify any similarities in both advertisements, such as the product features, the use of celebrity endorsements, humor, emotional appeal, or visuals.
• Differences: Focus on differences like language, cultural symbols, values, humor, and the way each ad appeals to the audience’s emotions or logic.
  • For instance, an ad targeted to an individualistic culture might focus on personal achievement, while an ad targeted to a collectivist culture might emphasize family or community.

3. Answer the Prompts

• Which ad is more persuasive?
  • Consider your cultural background and personal preferences. Which advertisement appeals to you more and why?
  • Reflect on whether it uses emotional or logical appeals effectively in a way that resonates with your own values and beliefs.
• Persuasive Techniques: Analyze what techniques are used in each ad and how those techniques align with cultural norms. For example:
  • In individualistic cultures: Ads may focus on personal success, self-expression, or uniqueness.
  • In collectivist cultures: Ads may emphasize community, harmony, and shared family values.

4. Posting the Links

• Provide the links to both advertisements and make sure you clearly identify:
  • Ad 1: Targeted to your own culture.
  • Ad 2: Targeted to another culture.
• Mention which ad you find more persuasive and explain why, using the analysis of techniques and cultural context.

Example Format for Your Post

• Advertisement 1 (Targeted to My Culture):
  • Link: [Insert Link]
  • Description: Briefly describe the advertisement and its target audience.
• Advertisement 2 (Targeted to Another Culture):
  • Link: [Insert Link]
  • Description: Briefly describe the advertisement and its target audience.

Comparison and Analysis:

• Similarities: Highlight similarities between the two ads, such as the product being advertised or the use of specific persuasive techniques.
• Differences: Discuss the cultural differences, such as differing values (e.g., family vs. individuality) and advertising strategies.

Which ad is more persuasive and why?

• Discuss why one ad resonates with you more, based on cultural understanding, emotional appeal, and values.

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By following these steps, you will be able to craft a thoughtful response that compares persuasive advertising strategies across cultures, supporting your answer with concrete examples.

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