Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

This assignment requires you to conduct primary research using a case study method to analyze how targeted public relations (PR) campaigns within the alcohol industry influenced consumer purchasing decisions during COVID-19. You will focus on three specific brands and present findings based on their PR strategies. The research will be divided into two major chapters:

Chapter 1: Findings – Presenting the results of your case study.
Chapter 2: Analysis – Interpreting the results and discussing their implications.

Let’s break it down step by step to ensure you meet all requirements!

Step 1: Understand the Case Study Approach

A case study is a qualitative research method that involves in-depth analysis of specific subjects (in this case, three alcohol brands). Your goal is to examine how their PR strategies during COVID-19 affected consumer behavior across different demographic groups.

You should explore:
The specific PR campaigns used by each brand during COVID-19.
The messaging strategies and tactics applied.
How these campaigns impacted consumer purchasing behavior and brand perception.
Common themes and contrasts across the three brands.

Step 2: Structure Your Paper

Your paper should be divided into the following sections:

Chapter 1: Findings (Presentation of Results)

In this section, you will report the key findings from your case study. Avoid interpreting the results here—just present the data.

1⃣ Introduction to Findings

• Briefly introduce the purpose of this section.
• Summarize the data collection process (e.g., reviewing company reports, analyzing advertisements, or conducting consumer interviews if applicable).

2⃣ Case Study 1: [Brand Name]

• Describe the PR strategies this brand used during COVID-19.
• Provide examples of specific campaigns.
• Explain how the brand positioned itself (e.g., safety messaging, social responsibility, virtual events, online engagement).
• Report on how consumers responded (e.g., sales trends, social media engagement, consumer sentiment).

3⃣ Case Study 2: [Brand Name]

• Repeat the same structure as above for the second brand.

4⃣ Case Study 3: [Brand Name]

• Repeat the same structure as above for the third brand.

5⃣ Summary of Findings

• Identify common themes across the three brands.
• Highlight differences and contrasts in their approaches.
• Note any surprising or standout results.

Chapter 2: Analysis (Interpretation of Results)

This section should go beyond reporting findings—it’s where you analyze and interpret the data.

1⃣ Implications for the Research Question

• Restate your Research Question:
  How do targeted public relations campaigns within the alcohol industry influence consumer purchasing decisions in different demographic groups?
• Explain how your findings answer this question.

2⃣ Common Themes Identified

• What patterns emerged across all three brands?
• Did PR campaigns focus more on safety and health messaging, or did they emphasize entertainment and social engagement?
• How did different demographic groups respond to these campaigns?

3⃣ Key Contrasts Between Brands

• How did one brand’s strategy differ from the others?
• Were some campaigns more effective than others?
• Did one brand have a stronger focus on corporate social responsibility (e.g., donations, supporting frontline workers) while another focused on virtual experiences?

4⃣ Most Influential Verbatim Quotes (if applicable)

• If you analyzed consumer responses (e.g., from social media or interviews), include key direct quotes that reflect public sentiment.
• Explain why these quotes are important.

5⃣ Remaining Questions and Areas for Future Research

• What questions are still unanswered?
• What limitations did you face in conducting this case study?
• How could future research expand on these findings?

Step 3: Formatting & APA Citations

Your paper must follow APA formatting rules:
Font: 12-point Times New Roman
Spacing: Double-spaced
Margins: 1-inch on all sides
In-Text Citations: Properly cite all sources using APA format (e.g., Brand Name, Year).
References Section: At the end of your paper, provide a full APA citation list of all sources used.

Final Checklist Before Submission

Does Chapter 1 clearly present the results without personal interpretation?
Does Chapter 2 provide a thorough analysis linking findings to the research question?
Have you structured your case study with common themes and contrasts across the three brands?
Did you properly format your paper according to APA guidelines?
Are all sources properly cited in APA format?

By following these steps, you will produce a strong, well-organized case study analysis that effectively explores how public relations campaigns influenced consumer purchasing decisions during COVID-19.

The post Case Study Analysis: Public Relations Campaigns in the Alcohol Industry During COVID-19 appeared first on blitz.